Sunday, May 3, 2009

Folgers




The infamous Folgers coffee commercials date back to the 1980s and are best known for their famed slogan, “the best part of waking up is Folgers in your cup.” This commercial from the 90s uses the appealing phrase along with a catchy song to draw its readers in. Folgers company tries to appeal to consumers’ pathos when they show the woman peacefully waking up to a hot cup of coffee. Folgers makes use of language with the upbeat, likable melody and rhythm of the song that makes this commercial memorable. The lyrics of the song also rhyme further creating a feeling of joy while to consumer watches. With use of the song Folgers is able to subtly fit in their logic that Folgers coffee is the best and only choice for bright and early mornings. The consumer is meant to feel if they drink this coffee they will be as energized as the dancers in the commercial.The advertisement also flashes rapidly between images of a woman dancing and drinking coffee which captivates the watchers attention. The commercial starts out in the morning with the setting rather dark and the tempo of the song is slow. As the commercial goes on the tempo rises and the setting gets progressively brighter. This growth in light symbolizes the effects the coffee will have on its consumers. The more they drink the more energy they will have to participate in the everyday activities of life. All of these subliminal messages communicate the idea that Folgers coffee brings joy and vigor to its consumers lives.

Wednesday, March 25, 2009

"Simple Man" Lynyrd Skynyrd

What makes Lynyrd Skynyrd one of the most influential bands of all time is the timeless message they communicate through their music. Despite all their fame and fortune, the band remains as down to earth and as simple as the common man. Accordingly, they use language and structure to sing about the troubles and victories of the common man’s life. Their song simple man clearly displays this message:

Mama told me when I was young, Come sit beside me, my only son And listen closely to what I say. And if you do this It will help you some sunny day Take your time... dont live too fast,Troubles will come and they will pass. Go find a woman and youll find love, And dont forget son, There is someone up above.(chorus)And be a simple kind of man. Be something you love and understand.Be a simple kind of man.Wont you do this for me son,If you can? Forget your lust for the rich mans gold All that you need is in your soul,And you can do this if you try.All that I want for you my son, Is to be satisfied.(chorus)Boy, dont you worry... youll find yourself.Follow you heart and nothing else.And you can do this if you try.All I want for you my son,Is to be satisfied.

In a world and society so engulfed in consumerism and a desire to constantly get bigger and better, the message of “Simple Man” hits very close to home. The song talks about the importance of not filling our lives with meaningless junk, not only physically but emotionally. It says “Forget your lust for the rich man’s gold, all you need is in your soul” for in the end all those trivial things will not satisfy our hearts, they will only bring us further away from discovering our real selves. The artist uses short fragmented phrases with only four or five syllables “go find a woman, you’ll find love,” and adds pauses between them to slow down the pace of the song and draw the listener in on his message. However he hits a long note when he repeats the chorus, “be a simple kind of man,” to emphasize the words. He also chooses straightforward diction and employs rhyme “take your time don’t live too fast, troubles will come and they will pass.” to establish a lyrical sound that allows the song to flow with ease. We will never be satisfied until we clear out the clutter in our lives so that we can realize what is really important and find a purpose. “Boy don’t worry.. you’ll find yourself. Follow your heart and nothing else.” This timeless message proves Lynyrd Skynyrd not only to be one of the most talented music groups of all time, but also one of the most influential songwriters and positive examples of how we should live our lives.

Thursday, February 19, 2009

Villanelle

All good things must come to an end
The sunset fades as we approach the night
Who knows what awaits around the bend

All the announcements we must send
The horizon looks to be bright
All good things must come to an end

Torn friendships we must mend
Time is too short to fight
Who knows what awaits around the bend

Tears of sadness and joy seem to be the trend
But we won't cry cause we know we did it right
All good things must come to an end

Into new places we all will blend
Each with our own shining light
Who knows what awaits around the bend

In a new world we must fend
Never forgetting this short flight
All good things must come to an end
Who knows what awaits around the bend.

Thursday, February 12, 2009

Deception.

The mermaid's chest fluttered with fear
As the essence of Calvin Klein came too near
The dark coolwater motioned her in
as she was blinded by his aqua chrome fin

Mighty mauve were her cheeks when he entered the room
It was Romeo and Juliet under the luminous moon
She described his lips as a red velvet touch
His Ferrari black hair, it was just too much

As he taxied by her heartbeat flew
oblivion took over as he worked his voodoo
Always say no, her friends would mention
He was a one man show, no contradiction

Sitting in a corner in the black cafe,
just thinking and picking at her peach parfait,
Still recovering from last nights kiss
something blue came to mind, he was so missed

Then through the dark lights she saw something new
The silver ice hair accompanied by who?
Lost in his chapel of love he reached for her face
Over the sandalwood table in which they both embraced

A flash of fuscia surfaced her skin
diesel fuel flew through her, spreading her thin
She stood up making fists walking towards the couple
They'll think I’m only a waitress and won't cause any trouble

The fight in her head raged as she threw the water

messing up the room as if it were Pearl Harbor
She re-loaded the gun and let him have it again,

She would be mad for today,
But tomorrow she would give in...

Thursday, December 4, 2008

Memory

Muzzle-
Noun
restrains from speech

Gawky-
Adjective
awkward, clumsy

vivacity
noun
lively, animated

austere
adjective
severe in manner or appearance

saucy-
adjective
cheeky, fresh

ruffled-
verb
to disturb, vex

globular-
adjective
round spherical

Quell
Verb
Subdue, calm

pungent
adjective
caustic, sharply expressive

balmy-
adjective
soft, soothing


The four hours seemed an eternity. At one point I was convinced we were only moving in a globular motion, like vultures circling their prey before they attack. As the plane landed I itched in anticipation. My apprehension made me babble, my dad joked about forgetting the muzzle. I could already feel the change. I gawkily rose from my seat; I struggled to stand up in the midst of all my extra baggage. You never can be too prepared for the unknown. The austere woman in the seat next to me seemed rather ruffled. I apologized as she replied with a saucy remark. I did not care; no one could quell my exhilaration. You could spot the vivacity in my eyes a mile away. It was time. I walked out of the airport immediately struck with the pungent cold. Where was it? That white, balmy blanket I had waited all this time to see. And then it came. It fell with such silence; stillness I had never experienced. First slow, then it picked up; soon the ground was covered with its layers. It stuck to my hair, and as I reached for it, I felt its light airy moisture. A memory to last forever.

Thursday, November 20, 2008

Hypnopaedia

My Hypnopaedia, "Love is the Movement," means to express the importance of living through love and recognizing the love that already surrounds us, whether through family, friends, or just a beautiful scene in nature. In a time when the world and especially our country is so desperately in need of change, new motivations will have to be seeked in order to employ that change, and that motivation should be love. As unrealistic or cheesy as it sounds, until the world can adopt an attitude of service and seek social justice, attitudes that evolve from love, there will never be change.

Wednesday, October 29, 2008

Dramatic Monologue


John

Look at them, as they sit in their “civilized” world,
Filling their days with their obstacle golf and so called “feelies,”
Orgy porgy, orgy porgy!
What fools!

And what if they ever have a problem?
Why there’s always soma
to give you a holiday from the facts!
“A gramme is always better than a damn!”
“A gramme in time saves nine!”
How ignorant!
Running around,
“Praise Ford, Praise Ford!”
Only in the words of Shakespeare is their truth!

And then there’s her.
That filthy Strumpet!
“If thou dost break her virgin knot before all
Sanctimonious ceremonies may with full and holy rite…”
How I loved the whore!

I should have never left the village for this cursed place,
I’d take alienation over these
whom stare at me like I’m a beast.
I hear the whispers,
“Here comes the Savage!”
I’ll show them a savage!

What do they know of life?
Of love?
“When the individual feels, the community reels.”
They sit in their soma bliss,
incapable of feeling,
Unable to see what they miss.

Look at my poor mother,
shamed into her vegetative state.
Oh Linda, forgive me.
Forgive me, God.
I'm bad, I'm wicked.
You are the only constant in this ever changing place.
What is there here of courage,
of faith,
of struggle,
of perserverance?
of accomplishment?
Why can't they see it?
Are they not just a sea of robots?

What does this new world do to them?
One day they will know the truth,
One day they will see beyond their soma,
One day they will feel.
Until then I remain the ultimate outsider.